Introduction In today’s highly competitive corporate landscape, companies are engaged in a constant race to attract and retain the best early career talent. It’s no longer just about outpacing the competition; it’s about out-innovating them....
Not long ago, Evolvez published a blog post titled “Top 5 Brand Ambassador Programs.” Now, we’re thrilled to unveil a fresh batch of Brand Ambassador programs that are not only reshaping the marketing landscape but also fueling their respective companies’...
Who is Gen Z Gen Z (those born between 1997-2012) is a unique generation with traits, preferences, and spending habits unlike previous counterparts. As of 2020, they compose 40% of all consumers (Marketing to Gen Z) and have a total spending power of $143 billion,...
Recent research has shown that traditional marketing strategies – such as TV, print, and radio – are not very effective in engaging the Gen-Z market. They see right through traditional ads, as 76% believe they are either “very exaggerated” or “somewhat...
It is no secret the college market is highly important for marketers. With the increased use of technology, Gen Z marketing differs greatly from more conventional forms of marketing from the 20th century. Not only do students, as a collective unit, have an enormous...
