About Us
Michael Spitalieri and Rich Anand have been in the college Brand Ambassador space since 2015. EvolveZ exists because they saw three problems nobody was fixing.
Over a decade of running programs, building teams, and working with brands of every size, three problems kept showing up.
First, brands trying to scale Ambassador programs internally hit a wall fast. Recruitment across hundreds of campuses, student payroll, compliance, content approvals, shipping logistics, scheduling. The coordination alone becomes a full-time job for a team that already has a full-time job.
Second, the agencies that did exist weren't built for scale. Loose processes, inconsistent execution across markets, and no real workflow controls. A brand manager needs a partner that operates at their standard.
Third, nobody was measuring what actually mattered. Brands would get a recap deck with impressions and "reach" but no real answer to the question their CMO was asking: did this drive trial, and can you prove it?
EvolveZ was built in 2019 to fix all three. A managed service that handles everything from Ambassador recruitment to on-campus sampling to social content creation, with attribution baked into every program. Purchase intent tied to each interaction. Social performance tracked and aggregated through CreatorIQ. Real numbers, not vanity metrics.
Today, EvolveZ runs programs for brands like Nestlé, PepsiCo, and OLIPOP, along with a growing roster of food, beverage, and beauty brands that want the same rigor applied to reaching Gen Z on campus.
We work with CPG brands. Submit a request & our CEO, Michael Spitalieri, will turn around a proposal for your program outlining capabilities, deliverables, and pricing.