Overview
For the second consecutive semester, Nestlé partnered with EvolveZ to promote its Tapatío Mexican frozen meal line.
Best known for its iconic hot sauce, Tapatío introduced its ‘protein-packed’ frozen meals to college students, emphasizing affordability, convenience, and bold flavor.
This Spring, 50 college Brand Ambassadors across the U.S. drove awareness and trial through a combination of on-campus sampling and social media promotion.
Check out a few of our favorite social posts from the program:
EvolveZ uses best-in-class influencer marketing software, CreatorIQ, to streamline content approvals and analytic tracking.