Overview
During the Fall 2024 semester, Nestlé worked with EvolveZ to promote their nationwide Walmart launch of their new Mexican frozen meal product line, Tapatío.
Tapatío, known for their hot sauce, promoted their ‘protein packed’ frozen meals to college students. These meals are perfect for their affordability, easy cooking, and great taste.
50 Ambassadors from across the US went to their local Walmart or leveraged Walmart+ to order frozen meals for a combination of sampling, social promotion, and consumer insights.
Nestlé is continuing the Tapatío program through the Spring 2025 semester and has started Ambassador programs for two of their other sub-brands: Mings and Stouffer’s.
Sampling
Ambassadors distributed uncooked, unopened Tapatío meals to students on-campus. The meals were properly consumed or stored after being distributed.
Social
Ambassadors created UGC to further promote Tapatío on their personal Instagram and TikTok accounts.
EvolveZ leverages best in class influencer marketing software, CreatorIQ, for social media approvals and analytic tracking
EvolveZ worked with Nestlé’s social media agency to boost two of the best performing Instagram and TikTok posts to further drive impressions and interest in the Tapatío frozen meals.
Links to the live posts:
EvolveZ leverages best in class influencer marketing software, CreatorIQ, for social media approvals and analytic tracking