Overview
Building on the success of the Fall 2024 Tapatío program, Nestlé expanded its efforts by launching college Brand Ambassador programs for three sub-brands: Tapatío, Stouffer’s®, and Mings.
The Stouffer’s® program introduced Supreme Shells & Cheese, the brand’s first-ever shelf-stable mac & cheese, positioning this delicious, easy-to-prepare meal as the go-to choice for college students.
This Spring, 50 college Brand Ambassadors from across the U.S. activated through a mix of on-campus sampling and social media promotion.
Check out a few of our favorite social posts from the program:
EvolveZ uses best-in-class influencer marketing software, CreatorIQ, to streamline content approvals and analytic tracking.