Project Overview
During the Fall 2024 semester, Kellanova worked with EvolveZ on their first Ambassador program to promote two of their newest and largest product innovations: Pringles Mingles and Pop-Tarts Crunchy Poppers.
Mingles is the first innovation in 15+ years to take Pringles out of the can. Crunchy Poppers is the largest Pop-Tarts innovation of the last four years and combines a fun eating experience with Pop-Tarts DNA: Dough, filling and frosting.
Ambassadors nationwide distributed 2oz. product samples, created UGC to promote Pringles/Pop-Tarts on their personal Instagram and TikTok accounts, gathered consumer insights related to the brands/products and participated in a ‘lunch & lunch’ focus group.
Sampling
Ambassadors distributed Pringles Mingles and Pop-Tarts Crunchy Poppers product samples through on-campus tabling events and student organization product drops.
The Kellanova team shipped the Pringles/Pop-Tarts product samples to EvolveZ 3PL warehouse where we handled the reboxing and shipping of samples to each Ambassador. This reduced the strain and lead time on the Kellanova sample fulfillment team due to the large volume of orders.
Social
Ambassadors created UGC to further promote Pringles/Pop-Tarts on their personal Instagram and TikTok accounts.
EvolveZ leverages best in class influencer marketing software, CreatorIQ, for social media approvals and analytic tracking
EvolveZ boosted the top performing TikTok content through spark ads to further generate awareness and interest of Pringles Mingles and Pop-Tarts Crunchy Poppers.
Links to the live posts:
EvolveZ leverages best in class influencer marketing software, CreatorIQ, for social media approvals and analytic tracking