Overview
Building on the success of the Fall 2024 Tapatío program, Nestlé expanded its efforts by launching college Brand Ambassador programs for three sub-brands: Tapatío, Stouffer’s®, and Mings.
Mings aimed to position its delicious, easy-to-prepare meals as the go-to Asian cuisine for college students nationwide.
This Spring, 50 college Brand Ambassadors activated through a mix of on-campus sampling and social media promotion, driving awareness, trial, and student buzz.
Check out a few of our favorite social posts from the program:
EvolveZ uses best-in-class influencer marketing software, CreatorIQ, to streamline content approvals and analytic tracking