Overview
Following the success of the Fall 2024 program, JOYBA continued its partnership with EvolveZ to drive nationwide awareness and trial of their ready-to-drink bubble tea.
As the #1 ready-to-drink bubble tea in the U.S., JOYBA set out to connect with Gen Z and show that you can enjoy real boba anytime, anywhere—no shop required. “It’s time to get the Pop without the Boba Shop®.”
This Spring, 75 college Brand Ambassadors across the country distributed full-size 12oz JOYBA cups and created UGC to promote the brand on Instagram and TikTok.
To further drive purchase intent and sales of JOYBA’s multi-pack product line, EvolveZ ran TikTok Spark Ads and tracked acquisitions through shoppable links.
Check out a few of our favorite social posts from the program:
EvolveZ uses best-in-class influencer marketing software, CreatorIQ, to streamline content approvals and analytic tracking.