Overview
During the Fall 2024 semester, Del Monte worked with EvolveZ on their first college Brand Ambassador program to promote their JOYBA bubble tea line.
JOYBA is the #1 ready-to-drink bubble tea in the US. Their goal was to engage the youth and show them they can enjoy boba from the comfort of their home. “It’s time to get the Pop without the Boba Shop®.”
75 Ambassadors nationwide distributed 12oz. full size JOYBA cups, created UGC to promote JOYBA on their personal Instagram and TikTok accounts, gathered consumer insights related to the brand/product and participated in a ‘lunch & lunch’ focus group.
JOYBA is continuing the program through the Spring 2025 semester with a fresh cohort of 75 college Brand Ambassadors.
Sampling
Ambassadors distributed 12 oz. JOYBA cups through on-campus tabling events and student organization product drops.
Social
Ambassadors created UGC to further promote JOYBA on their personal Instagram and TikTok accounts.
EvolveZ leverages best in class influencer marketing software, CreatorIQ, for social media approvals and analytic tracking
EvolveZ ran TikTok spark ads to generate purchase intent and sales of JOYBA’s multi pack product line. We measured acquisitions using shoppable links.
Links to the live posts:
EvolveZ leverages best in class influencer marketing software, CreatorIQ, for social media approvals and analytic tracking