Overview
Frito-Lay worked with EvolveZ on their first college sampling program to promote their Doritos product line, Dinamita. The goal was to engage the youth and make Dinamita a ‘go-to’ snack, similar to their other iconic Doritos products.
Throughout 2024, 200 Ambassadors across 100 colleges nationwide distributed 2oz. Dinamita product samples, created UGC to promote Doritos Dinamita on their personal TikTok accounts, gathered consumer insights related to the brand/product and participated in a ‘lunch & lunch’ focus group.
Doritos is continuing their program through 2025 and now promoting their new product innovation, Doritos Golden Sriracha.
Sampling
Ambassadors distributed Dinamita product samples through on-campus tabling events and student organization product drops.
The Doritos team shipped the Dinamita product samples to EvolveZ 3PL warehouse where we handled the reboxing and shipping of samples to each Ambassador. This reduced the strain and lead time on the Frito-Lay sample fulfillment team due to the large volume of orders.
TikTok
Ambassadors created UGC to further promote Dinamita on their personal TikTok accounts.
Here are links to the live posts:
EvolveZ leverages best in class influencer marketing software, CreatorIQ, for social media approvals and analytic tracking