Overview
For the third consecutive semester, Frito-Lay partnered with EvolveZ to run a nationwide college Brand Ambassador program.
Throughout 2024, EvolveZ hired 200 Ambassadors to promote Doritos® Dinamita. This Spring, we brought on 100 new Ambassadors to support the launch of Doritos® Golden Sriracha.
Building on this success, Doritos® has already committed to a fourth semester this Fall, with plans to recruit a new cohort of 100 college Brand Ambassadors.
Sampling
Ambassadors distributed Doritos® Golden Sriracha samples through on-campus tabling events and student organization product drops.
The Doritos® team shipped the product samples to EvolveZ 3PL warehouse where we handled the reboxing and shipping of samples to each Ambassador. This reduced the strain and lead time on the Frito-Lay sample fulfillment team due to the large volume of orders.
TIKTOK
Ambassadors created UGC to further promote Doritos® Golden Sriracha on their personal TikTok accounts.
Check out a few of our favorite TikTok posts from the program:
EvolveZ uses best-in-class influencer marketing software, CreatorIQ, to streamline content approvals and analytic tracking.